Sponsored By Knit. This is the final episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week we've talked about the value of community, the necessary infrastructure, and how to get your community built from the ground up and drive engagement. Today, we end with a discuss around how to keep your community on your side. Show NotesConnect With:Rachel MaKool: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.