Sponsored By Knit. This week we're going to do a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, Rachel tells us about the value of community and why it's relevant for companies large and small. Show NotesConnect With:Rachel MaKool: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.