XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.In this episode, Robert Vernick and Peter Yeung interview Super Bowl Champion and founder of The Wine MVP wine club Will Blackmon about his love of wine and how he ended up in the wine business. Robert and Peter discuss the NFL and wine, how Will got into wine, and the business of The Wine MVP. Other topics covered in this episode include:The influence of Charles Woodson of wine on the NFLReverse blind tasting the wine Will’s dad drankWill’s love of wine - the importance of context and the experience, including the story and the historyImportance of wine education - the language, understanding, and respect for Will’s passion for wineThe NFL Wine Guy - the impact of an article on Will on the front page of USA Today SportsWill’s wine travel bucket list - Lynch-Bages, Lafite, Catena, Champagne, AlsaceThe dream of launching a wine brand...the key is being able to sell the wineThe Wine MVP - a new wine club - Carefully curated wines“All Access” - learn about wine together with Will2 premium bottles every month, $79.98, shipping includedHas the luxury feel, but for everyone and educationalWine trading cards - has the wine stats, food pairings, Will’s notesYouTube channel - educational, approachable videos about the winesConcierge side - tours, trips, centered around wine educationFilling the cellars of NFL playersUsing social media platforms to get the word out - Instagram the most effective for WillEducation videos on Instagram translating into wine club signupsNFL vs NBA with wine Athlete and celebrity wine brandsIf you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers! Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.