Exploring the Future of Beer and Beyond with Anderson Valley BrewingAnderson Valley Brewing president and CEO Kevin McGee joins us this week to discuss NA beer, FOMO, keeping it classic, and sustainability. The world of beer is constantly evolving, and we dive into some of the exciting trends and hidden gems that are shaping the industry. NA Beer Stats and Future: A Sobering RiseNon-alcoholic (NA) beers are no longer the afterthought at the party. Thanks to a growing health-conscious population and innovative brewing techniques, NA beers are experiencing a surge in popularity. The global NA beer market is expected to reach a staggering $40 billion by 2033. This trend suggests a future where delicious, alcohol-free options are readily available for everyone. But others aren't impressed with NA beer's growth, so is it "the next big thing," or not?Beer Solera: A History Steeped in TraditionFor a taste of history, let's explore the Solera method. This unique aging process involves stacking partially filled barrels, blending aged and young beer to create complex flavors. Imagine a family recipe passed down through generations, each adding their own twist – that's the essence of Solera!Surviving & Thriving in Beer Today: Beyond the HypeBut the craft beer scene isn't just about chasing trends. In a saturated market, breweries need to focus on building a loyal customer base and focusing on some key points like quality and consistency. As the beer market becomes saturated with choices, FOMO (Fear of Missing Out) is losing its MO. If the latest big pastry stout or juicy and hazy IPA has another bigger and juicier and hazier release the next week, then we aren't really missing anything if we miss one. Wild One-Offs Are Good For One Time, But Consistency is King. Limited-edition releases can be exciting, but breweries that consistently deliver quality beers are the ones that stand the test of time.Evolution: More Than Just The BeerThe craft beer scene is about more than just the beverage itself. It's about fostering a culture of community, creativity, and exploration. Let's celebrate the stories behind the beers, the passion of the brewers, and the ever-evolving landscape of this fascinating industry.Decoding Boontling & Anderson Valley's Sustainability EffortsEver heard of Boontling? It's a nearly extinct language spoken by the indigenous people of the Anderson Valley region. The brewery honors this heritaThanks for listening to Beer Guys Radio! Your hosts are Tim Dennis and Brian Hewitt with producer Nate "Mo' Mic Nate" Ellingson and occasional appearances from Becky Smalls.Subscribe to Beer Guys Radio on your favorite app: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSFollow Beer Guys Radio: Facebook | Instagram | Twitter | YouTube If you enjoy the show we'd appreciate your support on Patreon. Patrons get cool perks like early, commercial-free episodes, swag, access to our exclusive Discord server, and more!