XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.In this episode host Robert Vernick and co-host Peter Yeung wrap up their series on standing out from the crowd. This episode will focus on the evolution of brand marketing and what wineries should be doing to keep up with trends.Stay tuned to hear Robert and Peter’s thoughts on the current stage of evolution, how Covid-19 is accelerating that evolution, and which marketing techniques are trends versus fads.Topics covered in today’s episode:How Covid-19 is accelerating the adoption of new technology.Why you have to understand your audience to effectively leverage influencers.Creating a successful brand campaign: Understanding your persona and creating virality.The importance of utilizing multi-channel marketing.Is text messaging the future of consumer engagement?Why the adoption of a live chat feature on websites can be helpful.Understanding the basics of digital marketing: SEO and SEM.Is augmented reality a viable future technology for the industry?Expanding experiences and engendering connection to your brand.Taking experiences to the consumer.How persona can transcend product quality and which brands have done it.Resurgence of old techniques: Mailers, phone calls and why lockdown has increased their effectiveness.The success of incentivizing referrals.Trends and fads: What will still be here in the future?If you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers! Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.