Welcome to the third roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
In today’s episode, we look at moving from startup to scaleup marketing. What we look at the best ways to focus your marketing efforts when you're smaller with limited resources, and how to scale your marketing effectively as your business grows into a medium sized business, through to a large corporate. How do you evolve the shape of your marketing team, ways of working, and brand story?
We’re going to speak to companies effectively evolving through this process, find out how they do it, and what that really means. All of this and much more on today's show!
We are joined by:
Sam Golden, Head of Marketing, Flock
AJ Coyne, UK Marketing Lead, Klarna
Emma Mayer, VP Marketing, Truelayer
This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech (https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html).
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Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com! Special Guests: AJ Coyne, Emma Mayer, and Sam Golden.