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Library Release -  The Hardest Wine Exam in the World w/ Mark de Vere, MW

Library Release - The Hardest Wine Exam in the World w/ Mark de Vere, MW

FromXChateau Wine Podcast


Library Release - The Hardest Wine Exam in the World w/ Mark de Vere, MW

FromXChateau Wine Podcast

ratings:
Length:
43 minutes
Released:
Apr 6, 2023
Format:
Podcast episode

Description

The hardest wine exam in the world, an elite community of >400 wine professionals, and learning how to engage with wine more. All those elements describe the Institute of Masters of Wine and the Master of Wine (“MW”) exam. MW Mark DeVere tells us how becoming an MW landed him a full-time job in Napa to all the rigors required to pass the MW exam. This a must-listen episode for those considering applying for the MW program or those who love learning about challenging wine exams.  Detailed Show Notes: Institute of Masters of Wine (“IMW”) backgroundCurrently, 418 Masters of Wine, >490 have passed the exam over timeIt started in 1953 in London as London was the most globally focused wine trading hub in the world~20 people sat the exam in 1953, with 6 passing; it was only open in the UK at that timeThe purpose was to measure who was a master of the overall wine trade1st non-UK residents were Australians and Americans who went to the UK to work and sit the examsNow a global institution - MWs in 30 countries, exams offered around the world (London, California, Australia), head office is still in LondonThe mission of the IMW - is to promote excellence, interaction, and learning in the global wine tradeInteraction through tastings and the MW symposium (held every 4 years)Excellence and learning through setting the MW examNot an educational organization like the WSETIMW vs. Court of Master Sommeliers (“CMS”)MS has a more laddered program (i.e., more levels before the master level)MW has no practical service elementMS exam is oral, MW is all writtenThe MW Study ProgramGoal: to help orient people to understand what the end goal is - to gain the depth and breadth of the challenge of the MW examNeed to know every step of the wine business, from the vineyard to wine landing on the tableThere are time limits for getting through the program now, ~5 years, with the goal of not getting people stuck in it3 StagesStage 1 - 1st orientation to the program, has the Stage 1 assessment - proving you can understand the issues, 12 wines blind, 1 set of theory essaysStage 2 - preparation for the MW exam, which is 3 x 2.25-hour blind tasting exams with 12 wines each, 5 x timed theory examsStage 3 - research paper, developing something new for the world of winePass Rate of the MW examUsed to say ~10% of people that sat the examHard to calculate a rate due to people who sit multiple times and can pass certain portions of the examIMW is actively trying to increase the pass rate by making it more challenging to get in and sit the exam~15-20% of people who enter the program actually complete it; ~75-100 are admitted to the program each year, and ~10-20 people become MWs each yearThe value of the program, if you don’t complete is learning how to understand the issues around wine better, engaging with wine differently, and building communication skillsMore people are applying for the MW program, and it’s becoming a more global programThe IMW and diversityThe exam is entirely blind, making it unable to discriminate via gradingConduct outreach to all parts of the world to generate a diverse pool of candidates~150 female MWs todayBeing an MWThe title does carry some weight within the wine worldIt got Mark a permanent job at Mondavi after being hired for only a seasonal positionJoin a community of MWs, where giving back to the wine world is one of the core tenets Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.
Released:
Apr 6, 2023
Format:
Podcast episode

Titles in the series (100)

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Get access to library episodes Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.