35 min listen
Covid-19 Impacts: Interview with Tim Marson MW, Wine.com
Covid-19 Impacts: Interview with Tim Marson MW, Wine.com
ratings:
Length:
28 minutes
Released:
Jun 8, 2020
Format:
Podcast episode
Description
XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments so you always know what goes into your bottle.On this edition of the podcast, host Robert Vernick and co-host Peter Yeung interview Tim Marson, MW. He is the senior wine buyer at Wine.com, a website which has experienced a surge in popularity due to the Covid-19 pandemic. Tim has been in the industry for 23 years from retail, to independent specialists, to wine buying. Wine.com is the leading wine commerce website and ships to 42 states and D.C with a wide range of customers.Tim discusses how the Covid-19 pandemic has affected Wine.com, consumer habits and marketing tactics his company has deployed during these times.Topics covered in today’s episode:How Wine.com saw an instant surge in demand during lockdown.The positive financial impact and customer base growth due to the pandemic.The 3 M’s that contribute to steady growth: Millennials, Mobile and Members.Wine.com’s Stewardship program and how it engenders consumer loyalty.Decreasing bottle prices vs. increasing units sold.Why Wine.com had to reduce the amount of SKU’s in inventory during the pandemic.How restaurant closures impacted allocations and wine availability.Disruptions in the supply chain.Why staffing had to be dramatically ramped up.Utilizing online chat functions to create consumer connections.Viral marketing and changing the way consumers participate in tastings.Check out Wine.comIf you loved this episode, we would love for you to subscribe, rate and review on iTunes or wherever you get your podcasts. Until next time, cheers! Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.
Released:
Jun 8, 2020
Format:
Podcast episode
Titles in the series (100)
Covid-19 Impacts: Interview with Lauren McPhate, Tribeca Wine Merchants: In this episode host Robert Vernick and co-host Peter Yeung interview Lauren McPhate. Lauren is Director of Sales at Tribeca Wine Merchants in downtown Manhattan. Her experience with wine began in Hong Kong where she worked as Communication and Events Man by XChateau Wine Podcast