This episode features Amanda McCrossin who is a sommelier, wine director, and the creator of @sommvivant. As the Wine Director for Press Restaurant in St Helena, Amanda oversees a tremendous list of Napa Valley wines and serves as an ambassador for the wines on offer and the stories of their producers. On top of Amanda’s work at Press she has leveraged her access to the valley’s wineries in order to create one of contemporary wine’s most prominent Youtube channels covering wine basics, in-depth video profiles of wineries, and her professional experiences as a sommelier. My interview with Amanda set out to understand what issues wine consumers are concerned with and the best practices for winemakers to build relationships with sommeliers and wine buyers. Make sure and check out Amanda’s library of work on both her Youtube and Instagram channels. LINKS AND RESOURCES MENTIONED IN THIS EPISODE Press Restaurant, St Helena, Napa Valley @sommvivant Youtube channel @sommvivant Instagram Food & Wine’s Liquid Diet article featuring Amanda Wine Writers Mentioned Kelli White Karen MacNeil Esther Mobley Jancis Robinson Winemakers Mentioned Tony Arcudi Josh Phelps Dan Petrowski This podcast is brought you by Fruition Sciences, 360viti and a brand new technology called the Bacchimeter developed by the company Force A. The Bacchimeter provides a qualitative vision of the vineyard through quantitative measurements of anthocyanins, it brings a new mindset to vineyard management. Do you want perfect color and a beautiful aromatic profile for your wines? Do you want insights to be more precise for tasting within your block? Do you need to schedule vineyard blocks for selective harvesting and find the optimal harvest date? Do you want to measure and enhance the impact of your wine growing practices on fruit color to make better vineyard management and harvesting decisions? Bacchimeter is the perfect, non-destructive sampling and mapping tool for you. It brings simple, real-time information related to phenolic maturity directly from the vineyard block. To learn more visit their website at 360viti.com, or call 888-295-5187   Questions?  Comments?  Let me know what you think: jim@insidewinemaking.com if you learn something from the collection of podcasts at Inside Winemaking, please considering donating to support the show.  Paypal links at the bottom of the Inside Winemaking homepage.  Every small donation is helpful.   The Inside Winemaking Podcast on iTunes And Stitcher Radio Too