**This episode is brought to you by MuteSix and FenixCommerce**   Building something more efficient for the customer. In the second part of this Feature, Roger V. Hardy, CEO, and Co-founder of Kits.com, continues the story of why he started Kits. He saw that nobody was serving the modern customer, the customer who is used to ordering from their phone in minutes. That's why he set out to serve customers with Kits.com and make things a bit more convenient for people. The brand wants to take out needless friction for customers. Investing in quality, shipping times, convenience to customers, and extensive contact lens inventories have helped grow Kits. Roger tells about their promotion strategy where the first pair of eyeglasses is free with a coupon code. He speaks on: * The Opportunity to Serve Customers * What Customers are looking for * The Kits business's differentiator * How Kits’ works * Their own “gigafactory” * Where are they going next Join Ramon Vela and Roger V. Hardy as they break down the inside story on The Story of a Brand. For more on Kits.com, visit: https://www.kits.com/ Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14%, by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com