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? AI-Influencers, 2024 Side Hustles and Supercharged Content Marketing | Cody Schneider, Co-Founder at Swell AI

? AI-Influencers, 2024 Side Hustles and Supercharged Content Marketing | Cody Schneider, Co-Founder at Swell AI

FromIn Growth We Trust: Marketing | Growth | Startups


? AI-Influencers, 2024 Side Hustles and Supercharged Content Marketing | Cody Schneider, Co-Founder at Swell AI

FromIn Growth We Trust: Marketing | Growth | Startups

ratings:
Length:
88 minutes
Released:
Jan 3, 2024
Format:
Podcast episode

Description

After Cody's 1st appearance on the pod, you know we had to run it back in 2024.
Also Happy New Year y'all, we missed you. ?
In this episode, we welcome back Cody Schneider, friend of the pod, to discuss the latest happenings in his world. We dive deep into the use of AI for personal branding, creating agencies, and supercharging content for marketing teams. Cody also shares some exciting business ideas that will make you want to quit your job. We explore various rabbit holes and empower listeners with inspiring ideas for the new year. So grab a drink (maybe a Negroni) and join us for a lively start to 2024.

Chapters ? 
[00:00:00] Intro.
[00:02:30] Sacrificing the party for podcasting.
[00:06:38] Using voice messages for interaction.
[00:07:57] Podcast network structures.
[00:10:05] Content repurposing and distribution.
[00:17:11] Building content as a brand.
[00:19:21] AI-generated influencers.
[00:25:31] The rise of AI-generated content.
[00:26:46] AI for personal branding.
[00:28:16] Personal brand building.
[00:33:11] Brands becoming media companies.
[00:34:25] For You Page content.
[00:40:11] Moments of marketing arbitrage.
[00:42:04] Surveys powered by AI.
[00:45:01] Public product roadmap and feedback.
[00:48:01] Customer retention and subscriptions.
[00:49:30] Podcast network competition.
[00:52:12] Social media scheduling powered by AI.
[00:55:10] Account bans and ad frustration.
[00:58:14] Side hustles and dropping out.
[01:02:18] Podcast agency potential.
[01:08:18] Marriage for tax incentives.
[01:10:07] DTC and E-commerce.
[01:12:26] Software as a Service costs.
[01:14:41] Short-form video content for consumer-based businesses.
[01:19:42] Simple websites making big money.
[01:20:46] AGI and capitalizing on technology shifts.
[01:25:59] Going back to real-life connections.
 
? Useful links ?
? Cody on Linkedin: https://www.linkedin.com/in/codyxschneider/
? Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
? Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/https://www.linkedin.com/in/yoannpavy/
? Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
? Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe

Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network ?❤️

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Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message
Released:
Jan 3, 2024
Format:
Podcast episode

Titles in the series (62)

In Growth We Trust is a podcast for marketers, growth people, entrepreneurs, and anyone who wants to geek out about what is marketing today, online distribution, viral loops, network effects, and startup growth. Jake Mayell & Yoann Pavy started working together 10+ years ago doing Facebook Ads at first. Stayed really good friends and progressed in their careers. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? They aim to go deeper. Get geeky with it. Available everywhere, even on YouTube if you’re more of the visual type. Happy listening ?