In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.[00:02:58] Brick and mortar mindset.[00:06:28] Billboards and modern media.[00:11:39] Exploitable value in billboards.[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising[00:16:40] Long-lasting impact of billboards.[00:22:02] LifeLock's bold marketing strategy.[00:25:36] RideshareTV - backseat tablet advertising.[00:32:02] Young people deleting social media.[00:37:02] Targeting for OOH.[00:41:17] Out of Home and direct mail.[00:44:00] App integration into screens.[00:50:33] Video production and short clips.[00:52:27] Content distribution strategies.[00:55:53] Accountability and motivation.[00:59:44] Changing marketing mix drives success.Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/