In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.
Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.

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Show Notes:
(01:02) - James' career background
(03:22) - Evolution of influencer marketing
(05:50) - Broadcast platforms
(08:39) - Pros and cons of short-form and long-form
(12:02) - Audience to community
(14:18) - Social platform fandom
(18:24) - Sponsored influencer content
(20:15) - Adoption of social commerce
(24:14) - TikTok monetization options
(26:59) - CGI influencers
(29:42) - YouTube thumbnails
(31:32) - Additional features for creators
(33:16) - Linkedin
(37:46) - Dark social

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Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)