This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more.

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Show Notes:
(01:50) - Who is Will Cady?
(04:20) - Defining creativity
(06:22) - Distinction between audience and community
(10:35) - Garnering inspiration from feedback
(14:46) - Reddit's various archetype roles
(18:58) - Relationship to search
(24:01) - Ask me anything channel
(29:28) - Community marketing strategy
(33:31) - First steps to cultivating a Reddit community for a brand
(38:30) - Web3 hype
(39:39) - Progression of culture and communities