This week, Jason Wong, Founder at Doe Lashes, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, to talk about macro changes in the influencer marketing industry, how he built a successful D2C brand, and so much more!
⚡️ Full Episode https://link.chtbl.com/influencermarketing

Jason Wong on Twitter
Doe Lashes

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? Listen on:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(1:10) How to start a new DTC brand
(7:50) Effective Influencer Marketing Approach
(13:00) Why TikTok Is Different
(22:00) What's Missing in The DTC World
(28:40) Livestream Shopping: China Vs USA