On this week's episode of The Influence Factor, we have Frost Li, CEO & Co-Founder of Social Chat, a social commerce solution for e-commerce stores, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on social commerce, user-specific ad automation, and more!

SocialChat: https://socialchat.ai/
Frost Li: https://www.linkedin.com/in/frost-li-0084b017/

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• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
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Show Notes:
(1:20) Why Frost Li Built Social Chat
(4:25) Now Is Time To Give Power To Brands and eCommerce
(5:50) The Importance of A Recommendation System for eCommerce
(10:30) Why Influencers and Content Creators Should Become also Hosts of Livestream Shopping Events
(13:00) Differences Between Content Creators and Livestream Shopping Hosts (USA vs China)
(16:00) The Importance of Product Demo During Livestream Shopping
(17:30) Tips & Tricks for Liveshopping Hosts
(19:25) Benefits of Having a Co-Host
(22:40) Comments Moderation for Liveshopping Hosts
(25:15) Integrations With Existing eCommerce Platforms
(30:25) Purchase Lift Thanks to Video Shopping
(33:15) The Future of Livestream Commerce and Video Shopping