On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand!
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Middaysquares's IG: @middaysquares
Jake’s IG: @JakeKarls_  

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? Listen on:
Apple Podcasts: http://bit.ly/3W2egs7
Spotify: http://bit.ly/3VZiZux
Show Notes: 
(00:37) - Forbes 30 Under 30 
(02:55) - How Mid-Day Squares started 
(05:21) - Entrepreneurship meets relatable entertainment 
(08:47) - Owning the manufacturing process and its associated challenges 
(11:45) - Chocolate disrupters 
(13:36) - Crucial skills learned along the way 
(16:12) - 80/20 Analysis 
(18:17) - Pricing structure 
(20:58) - Development of new flavors  
(22:15) - Innovation within a saturated market 
(23:43) - Post-funding decisions 
(27:15) - Words of advice to aspiring entrepreneurs 
(32:12) - Q&A