49 min listen
How SHADOW Makes Its Clients’ Social Shine
ratings:
Length:
41 minutes
Released:
Jun 2, 2023
Format:
Podcast episode
Description
We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success. Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment. She also reveals why community is at the root of all good social and that now is the time to relinquish control! In This Episode: 0:00 – Introduction 5:22 – Introducing Janay and Shadow 7:48 – How Shadow navigate clients through social 11:31 – How she approaches staffing 15:24 – Dealing with burnout 18:18 – Biggest trends on social 20:54 – Recognizing success with staff 24:04 – Indicating success 25:23 – Launching Sunbum’s TikTok 31:01 – Exploring Shadow’s social 35:29 – Janay’s final two 39:56 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Janay on LinkedIn Shadow Follow Shadow on Instagram Follow Shadow on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Jun 2, 2023
Format:
Podcast episode
Titles in the series (100)
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