We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We love when things come full circle on Social Pros!   On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!  Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.  He gives expert advice on social teams’ responsibilities, the role of social in business and navigating changes on channels.  Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!   Oh, and there’s plenty of Jay Baer-isms too!  In This Episode:  0:00 – Introduction  4:43 – Introducing Jay Baer  6:25 – What Jay is up to now  11:03 – Download Jay’s report, The Time to Win  11:50 – Unpacking social customer care in 2023  14:42 – Benefits and drawbacks of live chat  19:22 – How social pros can enact his advice  25:06 – Future book plans  27:09 – Jay’s foray into creating tequila content  30:20 – What he’s learned from working with brands  33:46 – Coping with shadow banning on social  35:29 – How can creators take control of data?  37:46 – Trademark Jay Baer-isms!  38:59 – Jay Baer’s final two!  42:41 – Outro     Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Jay’s website  The Time to Win  Follow Jay on LinkedIn  Follow Jay on Twitter  Follow Jay on Instagram  tequila.jay on TikTok  Tequila Jay Baer on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers.