Jim DeCicco is the CEO and oldest brother of Super Coffee which started in a college dorm room and is now doing over $5 million per month in sales.  This is Jim's 2nd time on the podcast and the previous episodes can be found at the link below.  Episode 102 with Jim DeCicco/ Super Coffee During this interview we discuss: 1:30 - He shares his personal experience of being infected with the Covid19 and how it impacted him personally and as a business. 2:51 - Jim gives us an update on the companies growth since our last interview over a  year ago. 4:02 - He talks about the concept of working IN your business vs. ON your business and why it has been very instrumental to Jim's growth. 7:44 - How and why its important to create organizational capacity. 10:15 - How Jim overcame the challenge of finding the right talent and developing a company culture.  10:50 - He talks about his C.O.A.C.H framework for building a great culture. 13:32 - Jim talks about what Super Coffee is and how the brand has evolved since launching the business.  16:54 - We discuss the importance and roll culture has played in Super Coffee's growth. 19:45 - We discuss the challenges and concept of giving up control in order to facilitate fast growth. 23:55 - A key piece of advice from Jim if your serious about launching a successful brand. 25:12 - Jim shares one business superpower he wished he had. AND much, much more! Jim's Websites: www.drinksupercoffee.com Follow Super Coffee on Instagram! Connect with Jim on LinkedIn! 25% DISCOUNT Coupon Code: askdennisbrown NOTE: Discount may not apply to subscription products ------------------------ If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]