This week, Erica sits down with Capri Debiccari, Director of Social Media at ButcherBox (previously Social Media Team Head at Abercrombie & Fitch Co., Global Social Media Manager at PUMA, Social Media Editor at Refinery29, and more!) to chat all things career. In this episode, you'll learn how to navigate feeling unhappy at work, how to best demonstrate your qualifications for growth, and Capri's favorite tips from her time working in social media.
Here's a peek at what we cover in this episode:
[00:03:52] - Capri shares her background working in organic social at Refinery29 and PUMA, quitting her job to work on a flower farm, returning to work at Abercrombie & Fitch Co., then transitioning to ButcherBox.
[00:08:11] - Capri explains how to navigate career resentment, how to do a gut check to find out if you're getting what you need at work or if you need to change careers, and how to know if you're in a good spot to do so. She also shares why job hopping can ultimately be beneficial for your career.
[00:19:26] - Capri gives us a look into her time as Team Head at A&F (managing Hollister, SOCIALTOURIST, & Gilly Hicks), what an effective leader looks like, and why prioritizing interpersonal relationships can make or break team morale and performance.
[00:25:35] - Capri shares her best tips for growth within your company (especially if you're feeling stuck) and how to conduct 1-on-1s with your boss.  She also shares why setting boundaries and having hobbies is crucial.
[00:34:59] - Capri walks through her favorite social media tips, how to navigate approval processes, and why she recommends utilizing your followers as a focus group and being unhinged on social.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Capri's episode:
Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
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