This week, Erica and Cassie are joined by Jack Hailey, Social Media Manager at Chili's. In this episode, Jack walks us through some of Chili's recent stunt marketing campaigns, explains how the team is able to gain approvals on out of the box ideas so quickly, and shares his predictions for the future of social media in 2024.
Here's a peek at what we cover in this episode:
[00:03:53] - Jack shares how he worked his way from host and bartender at his hometown Chili's to the marketing department at Chili's corporate office, first in community engagement and then managing social media for the brand. He gives us his best tips for moving around in your organization and how to network effectively, and shares a peek into some of his favorite Chili's projects like the Boyz II Men remix of Chili's iconic jingle, "Barbz Day" honoring superstar Nicki Minaj, and other social stunts that made their way into restaurants across the country.
[00:13:13] - Jack walks us through how he and the team are able to move so quickly on these stunt marketing campaigns and chats with us about the importance and impact of autonomy within your marketing team. He also shares his perspective on how to be confident while pitching ideas to your team that may be a bit out of the box.
[00:19:00] - Jack shares his predictions for social media in 2024 and how to set yourself apart as a social media marketer in the new year.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jack's episode:
⁠⁠Building an Engaging Brand on Social Media | Jack Appleby of Future Social⁠⁠
⁠Brand Communications 101 | Kate Haldy of Anthropologie⁠
⁠Top Social Media Tips by Platform | Bri Reynolds of Lyft⁠
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