Get out your diaries - this week, we're walking through the strategy of authenticity on social media. Grab a pen because you'll want to take notes on our 3 proven tactics to grow and scale your social accounts by building trust that leads to deeper relationships with your community and, in turn, generates more income for your business.

Here's a peek at what we're covering in this episode:

[00:04:20] - Karly and Kyrsten explain why building a community should be your first priority on social media in 2024 and beyond. They discuss what it means to be authentic, an overview of how you can show up authentically for your specific audience, the massive shift they've noticed in what people want to see on social platforms, and how perfection is not actually relatable.

[00:12:40] - Karly and Kyrsten talk through their own experience building a relationship with their Millennial Social Media Marketing followers and implementing changes in their strategy that allowed for a 2-way conversation with their audience and ended up tripling (yes...3x!!) their passive income. They note how consistently showing up on stories, spending more time in their DMs answering questions, and inviting their audience to participate in the content they create has made a world of difference in their social media growth.

[00:16:38]: Karly and Kyrsten share their top 3 tips to keep your audience engaged:
1. Use all of the available Instagram features
2. Ask your audience to take action in every caption
+ 3. Ask your audience about the type of content they'd like to see next (which will help you serve them better and generate even more engagement!)

[00:25:17] - Karly and Kyrsten recap the 3 strategies you can implement today that will help you grow your social media authentically and keep building great relationships with your community.

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Social Media Tools we LOVE: ⁠Trello⁠⁠, ⁠⁠Later⁠⁠, + ⁠⁠Planoly⁠⁠
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