This week, Cassie and Erica sit down to chat with Carson Mason, Social Media Manager at Papa Johns. In this episode, Carson walks through how she and the team at Papa Johns partner with celebrities, influencers and employees alike to create content and inspire brand affinity, shares how they're uniquely showing up on social media platforms with the goal of becoming the most engaged and culturally relevant pizza brand, and gives us her top tips for each social media platform (Instagram, TikTok, X, Threads, Facebook and LinkedIn).
Here's a peek at what we cover in this episode:
[00:02:44] - Carson shares a bit of her career journey thus far, starting as the Digital Content Coordinator for the Milwaukee Bucks, moving into a Social Media Producer role for the Atlanta Falcons, and transitioning to the QSR (quick service restaurant) space in her current role as Social Media Manager at Papa Johns. She also chats through the skills that carry over from her initial interest in journalism to the marketing career path she's in, and details her day to day responsibilities at Papa Johns working alongside her team to create and manage their content calendar, write and edit post copy, work with influencers and store team members to create engaging content, and help with franchisees' local social media accounts across the country.
[00:07:07] - Carson gives us a behind the scenes look at some of the projects she's been able to work on at Papa Johns - most notably, recent campaigns with one of football's favorite families, the Kelces. She also shares how the fandom around Papa Johns' garlic sauce lends itself to viral-worthy content, and explains how their team utilizes social media to interact with their consumer and prioritizes featuring team members in their content - giving agency and opportunity to employees across the country.
[00:12:15] - Carson shares her top tip for each of these platforms: Instagram, TikTok, X (Twitter), Threads, Facebook, and LinkedIn; and reveals one brand she thinks is doing the best job on each (besides Papa Johns of course!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Carson's episode:
Top Social Media Tips by Platform | Bri Reynolds of Lyft
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Getting Silly on Social Media | Jack Hailey of Chili's
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
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Connect with Carson: LinkedIn | X (Twitter) | Instagram
Keep up with Papa Johns: X (Twitter) | Instagram | Facebook | TikTok | LinkedIn
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