Brace yourselves. We're going on a ride. ? This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Parks & Resorts. 
Michelle peels back the curtain on her career journey of starting in broadcasting and landing ultimately in content strategy. She shares this story to encourage listeners that "it's okay" to pivot in your marketing career. Aside from chatting about all things career, Michelle dives into Universal's content planning process for the Discover Universal Podcast, the parks' YouTube channel, and other digital marketing platforms. 
It was actually Michelle's idea to launch a podcast for the brand and she walks us through that process -- from building the confidence to bring a new idea to the table, to crafting a pitch with relevant data, and collaborating with her team to make her idea a reality.
We're excited for you to tune in to hear about Michelle's exciting career in broadcasting and hospitality - so without further ado, grab your favorite beverage and listen to this week's Marketing Happy Hour conversation. 
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Follow Michelle on Instagram: https://www.instagram.com/mrs_westfalling/
Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-w-464a9961/
Check out Mr. Westfall's Brand, Craft a Brew: https://craftabrew.com/
Listen to the Discover Universal Podcast:

Spotify - https://open.spotify.com/show/32NWYoq0LIGEDivT6DG53W
Apple - https://apple.co/3ozK0Xh

Watch Ride Guys on YouTube: https://www.youtube.com/watch?v=kQ5aZfhnL-0&list=PLIjU8lNECAo9vDZe29TLRZ_8li3qhzuEW
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to the Marketing Happy Hour Weekly newsletter: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz