Steve Cross began his career as a scientist, but soon left the lab to pursue his calling of making science more engaging. He shifted into communications, which led him to start the Bright Club, a project to make scientists funny. Today, alongside his more serious work with Universities and other institutions, who he helps with communication and engagement policy, he is also regarded as a Prince amongst Nerds! He has created a geeky comedy empire teaching all sorts of clever people how to make themselves and their content more engaging.   In this show Steve gives us some brilliant tips for making our content funny, whether we’re a speaker looking to up our audience engagement, or a business owner looking for ways to build our brand and business. Steve is also keen to share why we should let go of the concept of a ‘great speaker’ and follow our own path in business.   Enjoy!   What you’ll learn Why learning comedy is one of the quickest things to learn to make your content more engaging. The power of comedy and humour in improving your public speaking, raising your confidence, and growing your career. How to moderate your style for your audience. What an ethnographer is. How emotionally engaging with your own work makes it funnier. Why being funny is a learned, rather than natural skill. How comedy comes from detail and specificity. Ways in which you can make your content engaging across various communication channels. Why the tools and techniques of comedy are effective in building your social media profile and following. The importance of designing your own visual identity as a speaker. Why we should let go of the concept of a ‘great speaker’ How critical it is to adapt your style for the audience you’re speaking to and what they need. Why doing stand-up comedy is the most effective tool for teaching you to read an audience. The benefits of trying new things rather than sticking with the same talk. How to handle difficult questions. Why it’s important to choose the way you run your own business, rather than trying to keep up with the latest trends.   All things Steve: Clever Make Funny Website – https://clevermakefunny.com Chaotic Adequate Podcast - https://chaoticadequate.wordpress.com Steve’s Own Website - https://drstevecross.wordpress.com Steve’s FB Page - https://www.facebook.com/SteveCrossComedy Science Showoff – http://www.scienceshowoff.org   Books mentioned in the Show with Amazon Link: Impro by Keith Johnstone Teach Yourself Stand Up Comedy by Logan Murray     Resources* The Museum of Rural Life in Reading Twitter Account   Titter Comedy Course - Online: Sarah has been running comedy courses for a number of years, and she is now taking her flagship live course ‘Titter’ online. If you would be interested in learning how to make your presentations or content Funnier – then you join the Titter online waiting list here.   Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)