Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.Latesha Lynch is a marketing coach, consultant, and community builder.Connect with Latesha!InstagramTiktokYouTubePodcastLatesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.1. Latesha defines SEO as the ability for people to find you anywhere on the internet. Choose keywords based on your niche, content pillars, and what  you want to be known for.Choose marketing channels based on their personality and energy type.Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.2. Focus on Simple ways to promote SEO channels.Share YouTube videos to other platforms or pull quotes from blog posts.Use  email newsletters alongside SEO channels for better implementation.Connect problem-aware content to different stages of awareness.Building authority through content, and brand messaging.3. It's important to collaborate and demonstrate clear messaging in marketing.B's PET framework: Storytelling broken down into beginning, middle, and end.Crystal shares the idea of her YouTube channel called "Knowledge Vomit."Clarity in messaging and  showcasing unique knowledge leads to collab opportunities.Establish trust through collaborations.School of PodcastingYou want to start a podcast, but you’re not sure where to start. You need advice on how...Listen on: Apple Podcasts   SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B’s SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Get Ocho: the best retirement info for entrepreneurs!Listen to the private podcast, SEO Shorts, for just $10/mo!