Alex Minor is the Creative Direct and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media. Find Alex:WebsiteLinked InIG / FBListen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!Super fans should be provided with differentiated content, while most followers will only follow one platform.1.  Alex defines SEO as having two levels:surface level organic SEO (content/keywords)and technical SEO (deep dark hole for smarter nerds).2.  Best practices for repurposing content should involve getting the most use out of it while creating.YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.3.  Regular practices of ideation and production should be followed, such as 9am studio time analogy, to create consistent output.Content should be on the same umbrella to increase engagement and build trust.Only super fans need differentiated content! Knowing what the goal of the created content is allows for greater success.Creating educational videos allows followers to learn from your brand and get to know your vibe. An easy hack for using a webcam is to place a post-it note with an arrow above the lens for reference when filming. The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don’t work...Listen on: Apple Podcasts   SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showListen to the private podcast for just $10/mo: SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!Be our (podcast) guest! Apply hereBook your SEO AuditB’s SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!