Mackenzie Armstrong is a Pinterest strategist for bloggers and podcasters.Connect with Mackenzie: Ultimate Guide To Optimizing Your Pinterest AccountLinkedInFacebookInstagramThe discussion focused on leveraging Pinterest as an offsite SEO strategy and maximizing its potential to drive traffic to blogs, podcasts, and e-commerce websites.1. Pinterest is a search engine, not a social media platform.Conduct SEO research within Pinterest for better results.Promote content on Pinterest ahead of the actual season and use clear, concise graphic designs.Pinterest analytics help identify high-performing content and seasonal trends to inform future content strategies.2. Focus on email list building as a primary call-to-action (CTA) when driving traffic from Pinterest to a website.Embed YouTube videos in blog posts rather than directly linking to YouTube from Pinterest.Make sure boards on a business account are relevant to the business and convert any irrelevant boards to secret boards.Consider creating blog posts about products to help expand the content available for pins.3. Viewing Pinterest as an offsite SEO strategy can help rank on Google search and increase visibility for blogs, podcasts, and e-commerce websites.Emphasis on incorporating SEO throughout Pinterest accounts, including profile descriptions, board names, and pin titles.For podcasters or content creators, create seven pins per week, one for each day, related to the content produced.Perform keyword research for SEO within Pinterest by typing topics into the search bar and noting suggested keywords.Sunny’s pre-funnel content episodeIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B’s SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Get Ocho: the best retirement info for entrepreneurs!Listen to the private podcast, SEO Shorts, for just $10/mo!