35 min listen
Holiday SEO: Leverage the Holiday Search Traffic Spike
Holiday SEO: Leverage the Holiday Search Traffic Spike
ratings:
Length:
44 minutes
Released:
Oct 2, 2018
Format:
Podcast episode
Description
It's not too late to drive additional revenue with holiday SEO. And it's easier than you think.
In this episode, we walk through each step of the holiday SEO planning process in detail. We'll learn how to engage in thoughtful keyword research, create optimized content for the season, and even the right way to link to your holiday content properly.
Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Boston, MA. His clients include Citizen Watch, Ministry of Supply, Makerbot, Raymond Weil and Bulova. He has two decades of experience applying his graduate school work in artificial intelligence to digital marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, online advertising and analytics. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids.
We'll find out:
How to find and target effective keyword phrases
How to best create holiday landing pages in Shopify (without spending hours on writing)
How and why to market your holiday pages year-round
The minimum viable strategy for Holiday SEO
Tune in for more details!
Resources
Fire&Spark
Google Keyword Planner
Keyword.io
Dale's Holiday Season SEO article
Share your thoughts
Ask a question in The Unofficial Shopify Podcast Facebook Group
Share this show on Twitter
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the show
Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
Subscribe on iTunes
What's Kurt up to?
See our recent work at Ethercycle
Take a ride with Kurt on YouTube
Grow Your Store in 2018
Apply to work with Kurt to grow your store.
Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
Learn what's Shopify Plus got that regular Shopify doesn’t?”
Sponsors
Try Bold Product Upsell free for 90 days
Save 20% on Turbo, a blazing fast Shopify theme
Improve your shop’s search engine ranking with Venntov SEO Meta Manager
In this episode, we walk through each step of the holiday SEO planning process in detail. We'll learn how to engage in thoughtful keyword research, create optimized content for the season, and even the right way to link to your holiday content properly.
Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Boston, MA. His clients include Citizen Watch, Ministry of Supply, Makerbot, Raymond Weil and Bulova. He has two decades of experience applying his graduate school work in artificial intelligence to digital marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, online advertising and analytics. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids.
We'll find out:
How to find and target effective keyword phrases
How to best create holiday landing pages in Shopify (without spending hours on writing)
How and why to market your holiday pages year-round
The minimum viable strategy for Holiday SEO
Tune in for more details!
Resources
Fire&Spark
Google Keyword Planner
Keyword.io
Dale's Holiday Season SEO article
Share your thoughts
Ask a question in The Unofficial Shopify Podcast Facebook Group
Share this show on Twitter
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the show
Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
Subscribe on iTunes
What's Kurt up to?
See our recent work at Ethercycle
Take a ride with Kurt on YouTube
Grow Your Store in 2018
Apply to work with Kurt to grow your store.
Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
Learn what's Shopify Plus got that regular Shopify doesn’t?”
Sponsors
Try Bold Product Upsell free for 90 days
Save 20% on Turbo, a blazing fast Shopify theme
Improve your shop’s search engine ranking with Venntov SEO Meta Manager
Released:
Oct 2, 2018
Format:
Podcast episode
Titles in the series (100)
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