Welcome to the Simple and Smart SEO Show!Want to be a guest? Apply here!?? Share this with a friend!Today we're talking about the Google Helpful Content Update and what it means for content.Here's the top takeaways:Google released an update called the helpful content update which could impact your website's search engine ranking.Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative.You can make your content more helpful by writing for human beings instead of search engines.Pay attention to what questions people are asking you and create content related to your niche.A few things we've learned...Creating content that is helpful to your audience will also help build trust with Google and other search engines, making it more likely that your website will be seen as a trusted authority.Product reviews, images, videos, and links are all ways to create helpful content that demonstrates your expertise.Structuring your content in an easily digestible format will also help search engines understand your website's purpose and improve its ranking.Here's how to create helpful content in a simple and smart way:Establishing yourself in the customer journey and providing helpful content builds trust with potential customers and gets them to your website.Use Google Analytics (or your website host) to see what content is performing well and optimize it.If you're ready to create new content, use a tool like Surfer SEO to get ideas for topics that will help you become an authority on a particular keyword.⬇️ CONNECT WITH US HERE ⬇️Share your thoughts in the episode text thread!Grab  B’s One-Stop SEO cheat sheetWebsite: brittanyherzberg.comConnect with B on InstagramUse Crystal's Affiliate link to get started with  Jasper.ai!Websites:crystalwaddell.com and collageandwood.comConnect with Crystal on InstagramStart Your Shopify StoreAlpha UncutIf you are ANTI-‘WOKE’ and love freedom, entrepreneurship, success, financial literacy,...Listen on: Apple Podcasts   SpotifySupport the show