Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console. This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!00:00 Introduction to Conversion Rate Optimization and SEO00:31 Welcome to the Simple and Smart SEO Show00:56 Interview with SEO Expert Nina Gibson02:36 Discussion on SEO and its Evolution03:59 The Convergence of SEO and User Experience05:57 The Importance of Keyword Research in SEO09:13 The Role of User Experience in Website Optimization13:42 The Impact of SEO on E-commerce16:59 The Importance of Interlinking in SEO18:40 Workflow Suggestions for Tracking Changes19:52 Expectations for Improvement After Changes21:15 Identifying Low Hanging Fruit22:30 Implementing SEO Strategy and Retargeting Campaign22:44 Understanding Your KPIs Before Ad Spend27:00 Driving Better Converting TrafficLate Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts   SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Get my Ultimate SEO Task List (Plus Google Calendar!)Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!