Dave Herzberg, Brittany’s dad, joined us as part of our Father’s Day series earlier this year on The Simple & Smart SEO Show.In that episode we largely covered Local SEO, sales, & marketing strategies.(Don’t miss it! Jeff, Crystal’s dad, was our first papa interview!)In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman.And the really big takeaway?Understanding & interacting with your customer/client is a delicate lil dance.Treating your customer/client as a part of your team—bringing them in on the process in a little bit of a different way—positively impacts the sales conversation (as well as marketing & all things *ahem* copywriting), and impacts your SEO strategy.Keep this in mind as you listen:What is keeping my customer/client up at night?Where is my customer/client stuck?How can I best help my customer/client?How can you bring empathy into the equation?After you finish the episode, share with us your aha moment!Oh, and don’t forget!If you know someone looking for replacement windows in the Raleigh, North Carolina area—check out the Window Xperts (Dave’s company). ?Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest! ?️Brittany’s SEO Basics Checklistbrittanyherzberg.com Book your $99 SEO Audit with Crystal!Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!crystalwaddell.comGet Ocho: the best retirement info for entrepreneurs!Note: If you make a purchase using some of our links, we make a little money. But we only ever share products, people, & offers we trust & use ourselves!Get the Show merch!