Welcome to the Simple and Smart SEO Show!Want to be a guest? Apply here!What's in our 14th episode?We are chatting PART TWO with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! About Ashleigh Chanél:A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.Ashleigh on Marketing Mindset:People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.Ask your audience what they want and what they hate about your industry before you start marketing to them.When selling something, it is important to be able to explain how it will benefit the buyer; if you can't do this, then it will be difficult to make the sale.Ashleigh on Ads Mindset: Ads don't have to be hard, but you need a strategy behind them.If people aren't clicking on your ad, there's an issue with the targeting, creative, or copy. If people are clicking on the ad but not opting in, there may be a disconnect between what your customers are looking for and what you're offering.Ashleigh on Overwhelm:Focus on one thing, rather than feeling overwhelmed by trying to accomplish everything at once.It's okay to take time off in the middle of the week to rejuvenate yourself - this will make you more productive overall.When you're at your best, everyone else gets the best of you too. So do what makes YOU feel good.Grab These Resources from Ashleigh:Quiz: "What's your personal path to passive income?"Quiz: "Blow past 6 figures" (All about your best lead magnet & funnel)Connect with Ashleigh Chanél:Absolutely Ads Course: https://www.absolutelyads.com/InstagramB's linksWebsite: brittanyherzberg.comInstagramBrittany’s One-Stop SEO cheat sheetCrystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramSmart Passive Income PodcastWeekly interviews, strategy, and advice for building your online business the smart way.Listen on: Apple Podcasts   SpotifySupport the show