Obviously, when any of us are creating an offer in our business, we want it to be profitable. We want to make money with it, we want it to work, and this episode is all about how to create an offer that is going to bring in a profit.So here is the thing  that I want all of you to think about, as you think about your offers. There's two roads in front of you, and you’ve probably never thought about your offers in this way until now.Approach number one - what SO many people do.They choose an offer, and then they create the desire and demand for it. So what this looks like is you have some kind of experience, interest, or set of skills that you feel really confident in. It also could be some topic that you're really interested in, and you package that into an offer, and put it out into the world, and then you make people want it.The second option is noticing what people already want, and making that an offer. Seriously, so many people come up with these very elaborate programs and elaborate niches for these very niche situations, and make that into an offer, and put it out into the world and no one buys it. I'll tell you what, there's a lot in business that is not easy, but picking an offer that people want can be very easy if you just notice what people already want.This week, we are going to really get into creating profitable offers that not only people want, but that you feel confident in selling and backing. More importantly. We’ll go over how these offers will be a positive impact on your business, instead of a detrimental one. You’ll learn:How to keep your profit in mind, as it relates to revenue and cost of delivery of your offer.Why it’s important to keep in mind how audience size relates to the appropriateness of your offer.How industry norms, personal value, and your experience contribute to the pricing of your offer.Why creating an irresistible, profitable offer for your ideal audience is super important.Haven’t left a review yet? All you have to do is head HERE.Featured on today’s episode:Enrollment is now OPEN for the Simple Scaling Mastermind. Apply HERE!Interested in Mama to CEO? Learn more HERE! Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE.