Did you know people have undeniable business growth when they niche down? People also have undeniable business growth without a niche.Guess what, just like with nearly every other topic - there is nuance to the niche discussion.We've all heard the success stories - coaches who find their niche and suddenly their business is successful. It's an attractive proposition, isn't it? The idea that by narrowing your focus, you can become the go-to expert in a specific area and that this leads to more clients, more impact, and more income.But that isn’t always the case. On today’s episode of the Simple Online Business podcast, I’m bringing the nuance. I’m talking about why people suggest niches, what we’re trying to accomplish with a niche and how to accomplish that with or without a niche.If you’re struggling with choosing a niche, you’re not going to want to miss this episode. I’m sharing a new approach to niching that will change the way you think.YOU’LL LEARN:The importance of nichingHow to achieve differentiation and specificity without going the traditional niche routeWhy it’s important to choose a niche that resonates deeply with both yourself and potential clientsWhy you need a strong sense of self-awareness and self-confidence when to truly differentiate yourselfLet’s Connect! See how to work with me HERE