Do you have clarity on what problem you solve for people? If you do, could you have more? Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better.  In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves.  Listen closely because there is a question that I keep coming back to again and again.  I think you’re going to get a lot from this episode and I’m super excited to dive into it with you. On Today’s Show You’ll Learn:  How to get clarity on your offer  The method of selling them what they want but giving them what they need  How to segment your audience  The value of knowing your target audience The importance of tracking your numbers and testing  Why it’s important to get comfortable on video The value of consistency  There’s a reason I kept bringing this discussion back to clarity. Clarity is SO important and you cannot afford to not be clear on how you serve people.  I hope this strategy session got you thinking about how some of these things apply to your business. I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community.   Join us at www.rickmulready.com/group.    Links & Resources Mentioned in this Episode: www.tinytoesbabysleep.com  https://www.instagram.com/tinytoesbabysleep/ https://www.facebook.com/tinytoesbabysleep/   Full show notes available at www.rickmulready.com/457