In this episode, I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns, drawing from a recent coaching call experience. Many overlook the importance of choosing the correct conversion event at the ad set level, leading to costly errors in optimization. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Check out the full visual breakdown on YouTubeListen to my previous episode on Facebook campaign strategies! (Why you can’t trick the algorithm anymore)Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!