You invest a lot of time crafting and executing #contentmarketingstrategies in your paying gig. But when it comes to marketing yourself, what kind of investment are you making?
Are you like the barefooted shoemaker’s kid – knowing but not following your industry’s best practices to achieve personal professional success?
Now is the perfect time to change that. Whether you’re looking for a promotion or new job, or you want to pivot your role or industry, create a content marketing strategy to support your personal #brand in 2021.
What is a personal brand?
Before getting into how to craft your personal #contentmarketingstrategy, it’s important to understand what a personal brand is.
“think of it as your reputation and calling card to the world. It’s a requirement in our socially connected world,” anh ngyuen said. “regardless of industry or role, your personal brand helps you connect with prospective employers, clients, customers, collaborators, and so on.”
1. Craft a #brand mission statement
All good #contentmarketingstrategiesstart with understanding what the organization is about and what it wants to achieve. Thus, the first step in your personal content marketing strategy is to create a personal brand mission statement.
● Who you are
● What you do
● What you stand for
● What your unique value is
2. Write an editorial mission statement
Put together your personal editorial mission statement, which connects to your #brand mission.
The best content mission statements detail three elements
● Core audience – who you aim to help (serve) with your audience
● What you’ll deliver – the kind of information you provide
● Outcome or benefit – the things your audience can do (or will know) because of your content
3. Detail your brand’s content marketing goals
Your personal content marketing can help you achieve your professional goals(to get a raise, a new job, more clients, etc.), but those aren’t your #contentmarketing goals
4. Detail your target audience
You know what you want, but what does your audience want?
First, describe who your audience members are. What industries do they work in? What roles or titles do they have?
Then detail their interests and behaviors. What do they want to know about? What are their pain points? Where do they live (online and/or geographically)?
Let’s say you’re a content marketing specialist for a financial services company. Your goal is to build awareness of your name and skills.
5. Identify your content sweet spot
Think of a . In one circle are your personal content marketing interests. In the other circle are your audience’s interests and needs. Where the two circles overlap is your content sweet spot.
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