What is content repurposing?
By repurposing content, you refresh, transform, or recycle existing #content. It works with a lot of formats: ads, blogs, data visualizations, infographics, videos, webinars, etc.
Successful repurposing requires some imagination and practice, but it usually isn’t as labor-
Intensive as the original creation.
#Repurpose to get more out of the original #content you create. For example, a blog post can have a lot of information, but it’s only one channel. By repurposing that content into other formats and for distribution on other channels, you use the same information (or a portion of it) and reach a wider audience.
It also can save time and energy because you aren’t creating the content from scratch. However, you need to invest some time to develop a set of criteria to transform existing content for different channels.

What are the repurposing criteria?
Repurposing is not something you can wing, at least if you want to do it successfully. Here’s what you should decide:
● Determine your goals
● Detail your channels
● Identify content repurposing criteria
Once you have your criteria, you can plan how to #repurpose content and reach new audiences. What are some #content repurposing options? I’ll walk you through some of the top ways to transform posts and videos, along with some content repurposing examples for inspiration.
1. Blog posts
Blog posts often present good repurposing opportunities. It works well for high-performing posts with outdated content or old SEO targets. You can repurpose them with minimal updates of data, news, and best practices.
2. E-books and white papers
Speaking of combining blog posts, e-books, and white papers are great for repurposed #content and lead generation
By hosting all the content on the topic in a single format, your audience doesn’t need to look elsewhere. It’s a helpful tool to generate leads. But if you gate the content, make sure to offer additional value, not just a repackaging of free #content. You also may even want to sell it to expose it to a wider audience searching for books on the topic.
3. Infographics
You don’t have to limit your repurposing to text-based transformations. Since my company is about data visualization, we often turn text-based #content into infographics. It appeals to a visually-oriented audience.
The key to repurposing content into an infographic is knowing what to keep and what not to. Headers become sections of the infographics. Text gets condensed into bullet points or icons.
4. Newsletters
Yes, you can send a roundup of your latest blog posts, but that probably isn’t enough to keep your email recipients engaged with your brand.
Instead, #repurpose existing #content to send them a more tailored email.
5. Presentations
Boring slide decks are commonplace. But you can jazz up a presentation by repurposing #content.
Already have charts and graphs for a blog or social media on the topic? Use them in your presentation to recap or illustrate important stats.
6. Social media posts
There are so many possibilities when it comes to repurposing content for social media. It must be visual and have a good story to stop the scrollers.
A tweet can become a screenshot on Instagram. A quote in a blog post could become a standalone Facebook post. A screencast of a post on one channel can become a Facebook story or Instagram story, on Twitter Fleets, Snapchat, or TikTok.
7. Video
Repurposing a video can take a bit more work because of the audio/ visual component, but the reach is worth it. Existing videos can be transformed into short videos for social media posts and ads. These mini-videos also can be shared in a series of emails. Videos make for great GIFs to share on Twitter or within blog posts.


---

Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message