As a #content marketer, your job is to use content to sell something – a product, service, or message. Maybe you already drive sufficient conversions. But do you really want to settle for sufficient?
You can do better and improve your #content  #marketing to double or even triple your conversion rates. Today, let’s focus on how to do that with the most important aspect of #content #marketing – your content. Here are five ways to create engaging #content to boost your conversions.
1. Write a killer headline
Your headline is the first thing readers notice about your blog post or landing page content. Whether or not the headline captivates them likely determines if they continue reading the content or bounce from the page.
Although different variations of headlines work, there are some common elements in successful headlines.
Recently, Auriane Alix shared some of the commonalities she found when analyzing Medium headlines. They are similar to some of the findings by HubSpot and Outbrain, which studied 150,000 article headlines in 2013. Among the high-performance qualities:
● Headlines with seven words
● Numbers in the headline
● First word features what, why, how, or how (setting expectations) or
● First word features the or this (indicating specificity)
You can use these common characteristics of successful headlines as the foundation for writing killer headlines that convert. Clearly explain what the content is about in a few words, and if it needs a little bit more detail, include a short explainer after a colon or hyphen.
2. Intrigue readers with your intro
Your headline should attract readers. Your introshould intrigue them enough to make them stay. It should make them want to read more. In other words, your headline is the bait, and your intro is the hook. Wouldn’t it be great if your intro were a hook for search engines as well?
3. Don’t forget to add visuals
Adding visual elements to your text can make a huge difference in performance. It attracts and engages your readers while adding more substance. It also is an excellent way to break up longer pieces of text, making the content easier to scan and understand. What makes the best kinds of visuals largely depends on the type of content you’re creating. These five types can help you increase conversions:
Original graphics
Charts and graphs
Screenshots
Infographics
Videos
4. Use an easy-to-read format
Another factor that influences your content’s ability to convert is the format. Writing about useful tips and information in huge chunks of text doesn’t make it easy for people to read and process. That delivery method can hurt your conversion rate because people don’t want to have to work hard to glean the details.
To make your #content more reader friendly:
● Break up blocks of text into shorter paragraphs. Don’t create paragraphs of more than five or six lines.
● Use bullet points wherever applicable to highlight key points.
● Add other elements like visuals to illustrate your points and break up text blocks.
● Include subheads whenever appropriate to make your #content easier to read.
5. Create a compelling CTA
Your call to action should convince people to take a desired action. Maybe your CTA is at the end of a blog post, urging people to subscribe to your newsletter or download your latest e-book. Or maybe it’s a CTA on your landing page for a product or service. Even your video #content needs a CTA to drive conversions. Wherever it is used, make sure the CTA is compelling.

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