1.start with an awesome intro
The first step is to hook your audience. Grab their attention in a flash- that’s what google
Deliver on the promise
For visitors who stumble upon your video seeing only the title and thumbnail, make sure to provide at least some of what they expect in the beginning.
2. Break the video into chapters
Like chapters in books, #youtube’s chapters make things easier for viewers to better understand what will come next.
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3. Include pattern interrupt
Whether your viewers stick around or leave in droves boils down to one thing – engagement. Interrupting patterns makes that more likely.
4. Do #keywordresearch
You can’t escape the value of keywords just because it’s #video. As you develop content ideas, make sure to do simple keyword research specifically for #youtube, the second largest search engine in the world.
5. Tell stories
storytelling works for viewers who want to be entertained and those who want to learn. Explore how to convey your story in a unique and interesting way that your viewers will appreciate (i.e., keep watching).
Tip:no matter how long the #video, think of it as a story both in the narrative and on-camera presentation.
6. Collaborate
Partner with like-minded people who share a similar vision and purpose as your brand to tell their stories. By working together, you can draw in viewers who normally watch your partners’ #video channels, expand your audience, and increase your view time.
Tip:treat these partnerships as collaborations, not influencer marketing. The latter is all about getting new eyeballs on a product or service. Guest collaborations are more likely to create a feeling of shared values or feel authentic.
7. Create longer #videos
A shorter video needs a bigger viewership to get the same total watch time as a longer video with fewer viewers.
Tip:think about how to extend some of your existing but underperforming short #videos. Once you publish the longer #video, make those short videos private or delete them altogether.
8.use youtube analytics
Examining your #youtube analytics lets you get an awesome insight into both the micro and macro views of your #videos and your channel. You can see viewership in days, times, etc. You also can see data on the videos themselves.
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