: #seo #research #search engine optimization
Seo can seem like a complicated puzzle for #digital marketers. But you need to put it together to create a better picture for your website traffic.
Explore these key tactics, tools, and time savers to make putting together the puzzle easier and help you shine when it comes to sharing your performance data.
Select better keyword phrases
There is no “right” when it comes to keywords because they involve plenty of guesswork. A keyword phrase might seem ideal, but additional work and time reveal whether it’s not relevant enough or too competitive.
As a starting point, focus on searcher intent to better match your keywords to possible conversions.
You can’t rely on your hunches for #keyword choices. You also can’t do keyword #research, plug-in data based on some formula, and run with the results. Examine the data and decide what it’s telling you.
Don’t dismiss outright
If your site is ranking no. 99 now for the #keyword, it probably won’t be no. 1 or no. 11 even eight months from now. But don’t rule out the keyword. Other variables will make it clear whether to scratch it from your list.
Search for your sweet spot
Look at how well your website performs for keywords and add keywords related to those that do the best.

Say your site page ranks no. 3 on google for a favorite keyword phrase. Likely, the keywords in the page content header influenced that top ranking. Now, if your page ranks no. 67, maybe a preferred keyword phrase is only mentioned one time in the 18th paragraph. Tweak your page accordingly.
See the value in low search volume
Precise keyword phrases (long tails) may be great options. For example, if your product has a high price tag, say $30,000, your prospect audience probably isn’t that big. So even 20 searches a month is worthwhile. Be patient. Low search volume keyword phrases can bring the right prospects over time.
Identify how #seo performs beyond rankings
People are still fascinated with rankings. They’re a measure of success, i guess. But how your website ranks on google shouldn’t get so much fanfare.
What should be celebrated is how well natural (organic) traffic influenced leads and sales. Evaluate old and new website content to see which pages should get the most credit. Is it the primary text on the page or the clear call to action? Maybe they work hand in hand.
You can track all this in google analytics, including conversions (ranging from completed forms to product demos). Start by creating goals that can be traced to natural #searchengine traffic and other website visitor data
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