Blogging can be a pain.
Not because content is hard to write, but due to the fact that no one can guarantee that your blog post gets read.
Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s look at an analysis of popular blog posts and see what common characteristics they have.
A popular post tends to rank for at least 38 keywords
But the big difference between posts that generate at least 1,000 visitors versus 5,000 wasn’t the number of keywords that they were targeting, it was more so that they were ranking for keywords that were searched on average 984 times a month.
But wait, how do you come up with 38+ keywords for every blog post you write?
You shouldn’t write blog posts just for Google traffic. If the content doesn’t provide value to the user, it is going to hurt your website rankings in the long run. But when looking for popular keywords, you can head to Ubersuggest or similar channels to come up with blog post ideasas well as 38 plus keywords per post.
The average blog post that is popular contains 1839 words
Over the years the SEO game has changed. Generally, the longer your content, the more traffic you can get.But there are a lot of edge cases to that rule. And Google doesn’t really care about word count these days as much as they do for user experience.
Nonetheless, looking at the word count the average post length was 1839 words.
Blog posts that are popular are somewhat new
When looking at popular blog posts, we noticed that a lot of sites didn’t include a publish date or an updated date.
But for the posts that did contain a date, content that generates 1,000 visitors or more a month on average tends to be 388 days old. And content that generates less than 1,000 visitors tends to be 593 days old.
For more information, visit www.thedigitalmarketinginstitute.org

---

Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message