It’s true that email marketing and social media are different by nature and each one has its unique characteristics.
However, as the digital marketing space is becoming more and more competitive, and customers expect an omnichannel experience, it is only logical to combine two of the most effective marketing channels to get the best results possible.
Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s explore ways that you can integrate your email marketing with a social media strategy.
1. Transform your emails into social media campaigns
If you want to maximize your social reach, then running a campaign specifically designed to promote your social channels is ideal.
Showcase the benefits the subscriber is going to enjoy when he becomes a follower in each social media channel. This tactic is great because it allows you to grow your social follower base exponentially.
2. Add social media buttons in your email marketing campaigns
Including social media buttons in emails is the most common email and social media integration practice that most businesses out there use.
By adding those buttons, you give your subscribers a chance to communicatewith you through multiple social channels.
3. Grow your email list through social media
Another thing you can do by leveraging the power of social media is to encourage your social media followers to sign up for your mailing list.
One of the best ways to do this is by utilizing your Facebook page’s main call to action button. The only thing you need to do is turn your Facebook CTAinto a newsletter sign-up button and that’s it!
4. Create a newsletter signup tab
If you don’t want to sacrifice your precious CTA, Facebook’s brand pages provide customizable tabs that you can create to attract new email subscribers. This opt-in tab allows Facebook fans to sign up to your newsletter without the need to visit a landing page or your website.
5. Upload your list on social platforms
Another excellent way to merge your email and social media marketing strategies is to upload your subscriber lists on social platforms. You can use these uploaded lists to follow your subscribers on social media, personalize your customers, and run promoted social media campaigns.
6. Make social sharing of your emails possible
Email marketing allows you to create campaigns that will motivateyour subscribers to click on your CTA. Even if your email audience is enough to bring the conversions you want, expanding the reach of your message. It can be done through social media and will lead you to greater results.
For more information, visit www.thedigitalmarketinginstitute.org

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