Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly it can be both a relationship-building as well as a profit-building tool. However, email marketing can also be exceedingly complex to master in today's business environment, but it doesn’t have to be. Join Philip as he explores the ABC’s of getting started with email so you can leverage the power of one of the most effective marketing channels at our disposal today.In this episode Philip discusses: • How to define your audience • How to establish your goals • How to select an email provider • How to attract people to your list • Sign-up incentives and lead magnets • Choose an email campaign type • Creating a marketing calendar • Measuring results • 6 ways to use email marketing to grow your business____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  TWITTER:https://twitter.com/philipvandusen  PINTEREST:https://www.pinterest.com/philipvandusen  FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.