If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next level. That's why it's important to understand how social media can contribute to achieving key business goals - from increasing brand awareness to boosting sales and ROI.  In this podcast, I discuss:The correlation between business goals, social media marketing activity, and the metrics and ROI that work.____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.