Roger is a speaker, podcaster, and marketing guru with a stellar 25-year career in “big corporate” handling some of the biggest brands in the UK. Today, he runs a thriving marketing agency and consults with companies on effective marketing strategy.We talk about:
His 25-year career in “big corporate” marketing
How digital marketing restrictions and the resistance to using it in corporate paved the way for him to take the leap into solopreneurship
His view of technology giving rise to the mistake of confusing marketing with communication
The two prongs of strategy that make communication effective
Content being a long game: how he landed a consultancy project only after episode 89 of his podcast and how I waited two years before a YouTube video of mine went viral
What he’s seeing on the horizon for branding and marketing for SMEs
The three questions you need to ask yourself to formulate your core offer
Being better than your competition vs. being different than them
How embracing your own personality and building your own personal brand can help with brand differentiation
Starting off communication with a question that is client-centric and other best practices in his website
His personal mantra on simplification
For more of work, head on over to his channels:LinkedIn: https://www.linkedin.com/in/rogeraedwards/ Podcast: https://rogeredwards.co.uk/maf/ Twitter: https://twitter.com/Roger_Edwards Website: https://rogeredwards.co.uk/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.