Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

James Mulvany - Building a Successful and Profitable Podcast

James Mulvany - Building a Successful and Profitable Podcast

FromBrand Design Masters Podcast


James Mulvany - Building a Successful and Profitable Podcast

FromBrand Design Masters Podcast

ratings:
Length:
51 minutes
Released:
Jan 18, 2021
Format:
Podcast episode

Description

Radio.co and Podcast.co offer full-service management tools for broadcasters and podcasters. Radio.co provides easy to use cloud-based packages while Podcast.co includes a hosting platform and agency arm that supports end to end production services. It currently has studios in Manchester and London in the UK and New York City in the United States.MatchMaker.fm is his most recent brainchild that is set up like Tinder for podcasts; connecting podcasters to potential guests and eventually brands that they can partner with.We talk about:
The difference between radio station management and podcasting
His views on radio VS podcast and why he thinks radio is still around and as popular as ever
The rise of internet radio and the kinds of brands that utilize it
Why he thinks it’s still a great time to go into podcasting
Discoverability as one of the biggest challenges that still plagues podcasters
His advice on podcast dos and dont’s as well as how to engage listeners to make sure the podcast actually gives them value
How to monetize a podcast
Podcast differentiation best practices like segmentation that will help your show stand out 
The difference between podcasting for brands and podcasting for personal brands
His career progression and the evolution of his three companies
His decision to branch out to YouTube to grow his personal brand and how he balances this with his three other businesses
How he segments his content that caters to different customer avatars on varying media types like video and audio
His “Working Lunch” streams on LinkedIn Live 
How a partnership deal with AOL very early on in his career opened many doors in for his business and how it also became a defining wake up call when the partnership ended abruptly
How he continues to grow and what he does to stay inspired
How he nailed getting his Radio.co and Podcast.co URLs, how much they cost, and why he thinks it’s important to invest in making your brand memorable
The “Three Sassy Commandments” he lives by
Mentioned in this episode:My Brand Muse newsletter: http://www.philipvandusen.com/muse James’ “Working Lunch” LinkedIn Live series: https://www.linkedin.com/in/jamesmulvany/ To connect with James, head on over to his channels:Radio.co: https://radio.co/ Podcast.co: https://www.podcast.co/ MatchMaker.fm: https://www.matchmaker.fm/ Facebook: https://www.facebook.com/createreachinspire Instagram: https://www.instagram.com/james_mulvany/ LinkedIn: https://www.linkedin.com/in/jamesmulvany/ Twitter: https://twitter.com/jamesmulvany Website: https://jamesm.com/ YouTube: https://www.youtube.com/JamesMulvanyTV Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and bus
Released:
Jan 18, 2021
Format:
Podcast episode

Titles in the series (100)

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.