Time and again, carousel ads prove their bottom-of-the-funnel efficacy to generate direct conversions and sales.
Content marketers too can leverage carousel ads to pursue brand awareness, reach, and traffic objectives.
Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s explore these three creative ways to promote content with Facebook and Instagram carousel ads.
1. Offer a sneak peek into premium content
A high-performing campaign promoting a disappointing piece of content is hurtful for the brand.
Here is where carousel ads make a difference. With 10 slides available in Facebook and Instagram carousel ads, you have room to showcase samples of downloadable resources before you ask users to visit your website or share their email address. This game-changer both defuses the risks of branding damages and sheds light on the true cornerstone of the campaign: the content resource.
2. Wow your audience with horizontal infographics
As content marketers, we know infographics can be a powerful tool to drive engagement on social media, generate backlinks through outreach, and improve SEO.
Usually, infographics are designed in a tall, vertical format, which is easy to scroll on desktop and mobile. However, that portrait aspect ratio does not go well with visual requirements for news feed-based social networking sites.
But you can flip the table on social-posted infographics and use carousel ads to present infographics in a new way: horizontally. Not only will the horizontal graphics bump up your engagement rate from users bored with and blind to things they have seen a thousand times, they also deliver a deeply satisfying native experience resulting from a perfect blend of your content with the platform’s user interface.

3. Serialize related videos
In a small study from Facebook IQ research, videos retained users’ attention five times longer than static content.
It can get better. Do you know what is even more efficient than a video? A series of videos.
Your brand can be part of the serialized content revolution– and carousel ads make that easier, allowing you to group and broadcast together multiple videosaround a common themein a single ad.
For more information, visit www.thedigitalmarketinginstitute.org

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